Let's start with the simplest thing: what is Check&Love?

Check&Love is the world's first Live Dating App. It works only with two categories of people: the contacts in your cell phone address book and those you meet in the places you frequent. No strangers from the other side of the country, no endless profiles to scroll through. Only people whose lives actually cross paths with yours.

Live Dating: what exactly is it?

Live Dating is a new experience compared to other Apps: it connects only people who actually meet or who already know each other. You can't use it from the couch with a stranger 100 kilometers away. A Live Dating App connects only people physically present in the same space and at the same moment, or already in your cell phone address book. If you're at the gym, at university, in a bar, the App shows you who's there with you. And if you like someone, you can tell them without speaking: a Check is enough. If they reciprocate, you go to Love. Check&Love is the new frontier of dating: it didn't exist before.

So it's not a traditional Dating App?

Check&Love is certainly a Dating App, but of a kind that didn't exist before: it's “live” dating based on real physical presence. What we do is exactly the opposite of other Apps: they create a parallel universe of profiles, we start from real-life encounters.

Where a traditional dating App ends, Check&Love begins?

Exactly. Traditional dating Apps end when the two profiles step off the screen, meet in person, understand who they really are and whether they like each other. For us, that moment is the starting point, not the finish line. Check&Love begins exactly when two people find themselves in the same place, or when they already know each other because they're contacts in the address book. Other dating Apps sell the illusion of a meeting, we work on the meeting that has already happened.

Who will I find on the App? What guarantees they're real relationships?

The certainty of finding real relationships on Check&Love is built on our Bluetooth technology. Here you can't be contacted by a stranger. Whoever sees you on the App is always someone with whom you already have a real connection, even a minimal one: a friend, a colleague, someone you just met over drinks or at the gym, but whom in any case you saw and liked. It's a structural filter: whoever joins Check&Love knows they'll find people with whom they've already had an interaction. It's exactly the opposite of other dating Apps, where you're shown profiles of total strangers, behind whose “social mask” anyone could be hiding. On Check&Love there are no promises or marketing slogans: there's only the certainty of an experience you live. That's how the App works.

The Bluetooth Network: why is it so important?

Because it's a technical guarantee, not a marketing gimmick. Our Bluetooth Network works like a radar: it detects who is really around you, at that precise moment, in that precise place. It's a physical and immediate detection, not a position on a map. The user is not located and is not tracked. There is no transfer of sensitive data. Bluetooth shows others only what the user chooses to make visible, that is, the Profile they have built. Nothing more. And here lies a difference I want to highlight. Other dating Apps use GPS geolocation and sell it to you as a “real meeting”, because they show you who is “close” to you. But it's another fiction. GPS only says that two phones are within a geographic radius, not that two people are actually meeting. Close doesn't mean present. On Check&Love, on the other hand, Bluetooth activates the connection only if two people are physically in the same place, at the same instant. They simulate proximity, we certify presence. And then there is the operating rule: without active Bluetooth and without physical presence, the App doesn't work.

How does the Check work?

Before the App there is the real world. Two people look at each other, maybe they talk and smile: they understand who they are! Or they already know each other, because they are contacts in the address book. That's how authentic relationships are born on Check&Love. Then the innovative features of the App come into play: to the person you have met or whom you know, and who you like, you can give a Check, without letting them know who you are, in complete anonymity. They will receive a notification, but won't know it's you; and if they also give you a Check, you go to Love. Only at that point are identities revealed. It works exactly as in the real world: to like each other it takes two, and everything must be mutual, conscious, and voluntary. The Check reproduces this dynamic with maximum discretion: no one will ever know who you gave it to.

Reciprocity is a value, but also a constraint. Why this choice?

Because it's what makes Check&Love superior. On other dating Apps anyone can write to anyone: the result is an avalanche of unwanted messages, especially toward women. With us, this is structurally impossible. Not because we've added a filter or a reporting function: because the system doesn't allow it. If both of you haven't given a Check, you don't have a direct connection on the App, you can't discover that you like each other, you can't communicate. Period. It's not a limitation, it's an achievement.

For women in particular, what changes?

Everything changes. I don't talk about protection, because I don't like paternalistic language. I talk about control. On classic dating Apps, women are exposed by definition: anyone can write to them, and behind an unknown profile anything can be hiding, including concrete danger. It's not just a matter of unwanted messages. It's that you don't know who is on the other side. On Check&Love this is impossible: no one can approach a woman if she hasn't actually met him or doesn't already have him in her address book. No strangers, no invented identities. You are in command, you decide, no one imposes themselves. That's how respect stops being a sermon and becomes a concrete experience.

Privacy: register without revealing who you are. How does it work?

You register with a phone number. From that moment your Profile is anonymous: no one can search for you by name, no one can know that you're on the App. You can give as many Checks as you want: no one will know to whom. The Check is anonymous, confidential, secret; no one can discover it until it becomes mutual. Your identity is revealed only when Love is triggered, and only to that one person. Then there is another important aspect. On Check&Love users see each other on the App, but only because they also see each other in person. The App is the mirror of an encounter that is actually happening, in the same place and at the same moment. You don't see an abstract profile in a database: you see a person who is actually with you. And you alone decide whether to make yourself visible on the App or not: even with Bluetooth active, you can choose to remain invisible. If you show yourself, you only show the Profile you've built to tell about yourself. But behind that Profile there is a physical person, present in the same place: creating a fake profile here would make no sense, because the Profile is seen only when the real person behind it is also seen. Finally, I want to be perfectly clear about the contacts in your address book: they are never uploaded or saved on our servers. They stay where they have to stay, on your device. None of your contacts can know that you're signed up on Check&Love, and not even we know who they are. It's a level of privacy that no other dating App offers.

Have you introduced a new way of using the cell phone address book?

Yes, and it's one of the aspects that makes me most proud. Until today the cell phone address book served two purposes: calling and writing. With Check&Love we've added a third way: to say “I like you”. Without calling, without writing, without exposing yourself, and with maximum discretion. If the other person also gives you a Check, then everything opens up. If not, no one knows anything, not even that you tried. It was a mode missing from our digital life: to say “I like you” between contacts who already know each other, in a confidential, mutual, and voluntary way. Now it exists.

The Events are another central element. Explain them to us.

Events are Live Dating spaces activated by a user: the owner of a bar, the organizer of a party, the manager of a gym, a group of friends. They can be public, visible to everyone and accessible to those who find themselves within Bluetooth range; or private, visible and accessible only to the invited. Inside an Event, each user sees exclusively the other users who are connected to the Event's Bluetooth Network at the same moment when he is also connected. Those who have left, those who have not yet entered, or those who are disconnected, are simply not there. And the Check can only be given between users who have actually met there, in the same moment. This is how Check&Love brings dating into the social life that already existed: the bar, drinks, the university, the corporate Event, the birthday party. This is Live Dating.

The Code of Ethics is an important part of the project. Why?

Because an App that manages human relationships cannot limit itself to the privacy policy. The Code of Ethics explains the vision with which Check&Love was designed: real relationships, physical presence, respect as a structural trait, equality between men and women, freedom of the user. These are not empty words: each of these principles corresponds to a precise technical choice of the App. The Code of Ethics tells the why, while the architecture and technology of the App guarantee the how.

What do you say to those who say “but it's just another App”?

Just look at how it works. Other dating Apps sell you a feed of strangers. We sell you nothing: we give you a tool that works only if you live. They work on the illusion, we work on reality. They make money on the time you spend on the screen, we push you outside. These are opposite models, not competitors. Check&Love reproduces the ways in which relationships actually happen in real life: glances, words, smiles, physical encounter, mutual consent. Other Apps reproduce a fiction. We are something else.

A prediction: where will Check&Love be in five years?

Live Dating will be an established category, as streaming or food delivery are today. And Check&Love will be the App that invented it. After ten years of traditional dating Apps, people have understood one simple thing: the profile is a fiction. A representation built to please, that never coincides with the real person. Tired of fictions, today they're looking for real people, actually met, in the places of their lives. We are here for this.